What is Look & Logo?
The look and logo are two of the most important cornerstones of a visual identity. These two design elements work in harmony to capture our attention, build the brands we love, and create an emotional connection with the viewer. We are surrounded by visual design - from our favorite apps to the brand on our clothing to the posters on our walls to the websites we bookmark - each look crafted with care and skill.
The look and logo are the first impression with a brand. It is important to remember that all companies, apps, restaurants, blogs, and even people are working to build their brands. The visual design is not, by any means, the entirety of a brand, but it is an integral piece to creating and cultivating a successful brand.
The goal of this new side project is to dive deeper into the people, process, and practice of visual design. Design is a complex field filled with talent, opinions, and opportunity. As our industry continues to boom it is more important than ever to understand what is good design. What are others in the field are doing? Why did they make those design decisions? And how can I incorporate what I’ve learned along the way to help build better brands.
At the surface I think we all know what the look of a brand is and what a logo is, but let’s take it a step further. Why do some logos become iconic? What makes a logo successful? What are the trends influencing our industry and how can we learn from them to plan ahead? When is the right time to pivot and recreate your brand/logo/identity? What are the resources available to learn more, be inspired, or get better? These are all the questions that live a little deeper when discussing design and where some of the best work gets made.
Many of these questions are examined at length in the Most Influential Redesigns of 2016 and topics that will no doubt come up again in future research and writing. To keep up with the latest in visual design follow @lookandlogo on Instagram or if you have questions/comments feel free to get in touch.